Buying guides
A hub weighs a whole family against itself. A guide takes one question instead — a figure to spend, a first helmet for someone who has never worn one, what to fit before a first winter — and answers it with a short ordered list and the reasoning that produced the order.
Helmets and riding gear are discounted over and over through the year — hardest of all in the weeks when nobody is riding, which is months away from when most of it is bought — and a struck-through figure on its own says nothing whatever about what the same model was charged at four weeks ago. UniverTrack holds a week-by-week history for every retailer, which means a reduction is judged against a price somebody actually paid rather than one dreamed up for the sale — and it tells you when the moment to buy has genuinely come.